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The people
A chat in the corridor, a phone call, sometimes a cup of coffee is enough to reach a decision.
We are at hand 24/7 to help you immediately address and respond to queries.
Query Management
Media Queries need to be handled immediately and strategically. The media are only interested in news - and news is time critical. "No-comment" style remarks create a bad impression. An incorrect comment can be a PR disaster.
Press Briefings
We organise Press Briefings to brief members of the media selectively – and each is extremely well planned and run. The entire process, all the way from media acquisition, orientation, preparation and briefing to feedback and follow-up is conducted professionally but with the essential personal touch.
At every stage of a press briefing, the focus is on enhancing client perception and on media interest and involvement in the company’s activities. 
Full coverage
We help our clients get coverage in the printed and electronic media and we partner several leading media houses.
Our excellent media contacts mean your message gets to the right target audience. We also help you forge long-term relations with the media so as to maximise regular coverage.
Monitoring
At lassen.net, we offer professional monitoring services for a wide range of print, electronic, Internet and other media so as to help our clients stay current on the media response to their organization and activities. This helps you assess the effectiveness of the PR process, while gathering market intelligence and generating valuable feedback.